Some people call it the takeaway sentence while others call it the elevator pitch : that line that tags a movie's every radio/TV spot and poster, the same line that got the movie green-lighted (financed) in the first place.
Ten seconds long ; one longish sentence .
My takeaway line , as you leave the elevator where you have been helplessly trapped with me as as I relentlessly tell you about Henry Dawson's own personal Manhattan Project :
"Its a parable about Jesus and the Devil arm-wrestling over the soul of a pedestrian 'everyman' called John L Smith, who also happens to be the real life wartime head of Pfizer Drugs......"
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