Calling the new Halifax ferry "The William J Roue" might pass muster with the world class nervous nellies that make up the local elite.
But, hopefully, ordinary citizens - the young particularly - will simply come to say that "I'm taking the roue to Dartmouth", just as the young took to simply calling the Canadian Dollar "the loonie".
Because a catchy name trumps a more accurate (but more awkward) name almost every time.
I really wanted to sub-title my book "a Good News story from the bad faith war" but that sounds like something that would only appeal to philosophers.